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IQInvestment StrategyZero Capital Required

Wholesale

Wholesaling is the art of finding deeply discounted properties, getting them under contract, and assigning that contract to an end buyer (usually a flipper or landlord) for a fee. You never actually purchase the property—you're selling your contractual right to buy. It's deal-finding as a business.

IQ's Take

"Wholesaling is the fastest path to cash in real estate—no money, no credit, just hustle and deal-finding skills. But here's what most gurus won't tell you: it's a marketing business that happens to be in real estate. InvestIQ helps you analyze deals instantly so you bring real value to your buyers."

Step 1
Motivated Seller
→
Step 2
You (Contract)
→
Step 3
Cash Buyer
Your Assignment Fee
$5K - $20K+
Per deal, with zero capital invested

Why Wholesaling Matters

Wholesaling requires no money and no credit—just knowledge, effort, and the courage to talk to motivated sellers. For those starting with limited capital, wholesaling provides a path to generate cash quickly while learning the fundamentals of deal analysis, negotiation, and real estate transactions. Many successful investors started as wholesalers, using their earnings to fund their first rental or flip. Others build wholesaling into six-figure businesses. Either way, you're developing the most valuable skill in real estate: finding deals.

$0
Down Payment
None
Credit Check
Never
Own the Property
IQHow It Works

The Wholesale Transaction

STEP 1

FIND

Locate motivated seller with distressed property through marketing, networking, or direct outreach

1
2
STEP 2

NEGOTIATE

Get property under contract below market value with assignment clause included

STEP 3

ANALYZE

Verify ARV, estimate repairs, confirm the deal works for your buyers

3
4
STEP 4

MARKET

Send deal to your buyers list with all relevant numbers and photos

STEP 5

ASSIGN

Sign assignment agreement transferring your contract rights to buyer for a fee

5
6
STEP 6

COLLECT

Buyer closes with seller, you receive your assignment fee at closing

IQ

InvestIQ Makes You a Pro Wholesaler

Analyze any property in seconds. I calculate ARV, estimate repairs, and show you exactly what your buyers need to make money. Bring real deals, not guesses—that's how you build a reputation.

IQIQ's Playbook

Your Guide to Success

1

Build Your Buyers List First

Before finding deals, know who will buy them. Network with local flippers and landlords, attend REI meetups, connect with cash buyers on Facebook groups, and analyze recent cash purchases in your target areas.

IQ
IQ's Pro Tip

Ask buyers exactly what they want: locations, property types, price ranges, required margins. A deal is only a deal if someone will buy it.

2

Generate Motivated Seller Leads

Wholesaling is a marketing business. Use multiple channels: direct mail to distressed property lists, cold calling, driving for dollars, bandit signs, PPC advertising, and networking with probate attorneys.

IQ
IQ's Pro Tip

Consistency beats volume. A focused campaign of 500 letters monthly outperforms sporadic 5,000-piece drops. Track cost per lead and cost per contract.

3

Master Seller Conversations

Motivated sellers have problems—divorce, inheritance, job loss, health issues. Your job is to listen, understand their situation, and present your offer as a solution. Never be pushy; build rapport and trust.

IQ
IQ's Pro Tip

The magic question: "If I could close in two weeks, pay cash, and buy as-is, what's the least you'd accept?" Then be silent and listen.

4

Analyze Deals Accurately

Your reputation depends on bringing real deals to buyers. Master comparable sales analysis, repair estimation, and understanding buyer profit requirements. Use the 70% rule as a starting point.

IQ
IQ's Pro Tip

Factor in your fee when calculating MAO. If buyers need to be at $100K and you want a $10K fee, you need the property under contract at $90K.

5

Use Proper Contracts

Work with a real estate attorney to create contracts with proper assignment clauses. Understand your state's laws regarding wholesaling, licensing requirements, and disclosure obligations.

IQ
IQ's Pro Tip

Include a clear assignment clause: "Buyer may assign this contract to another party without seller approval." Always be transparent with sellers about your intentions.

6

Close the Deal and Get Paid

Once you have a buyer, prepare an assignment agreement stating your fee. Coordinate with the title company—your fee is typically paid from proceeds at closing. Stay involved through the finish line.

IQ
IQ's Pro Tip

Build relationships with investor-friendly title companies who understand assignments. Deals fall apart when wholesalers disappear—stay involved through closing.

IQ

Ready to Find Wholesale Deals?

Point your camera at any property and get instant Wholesale analysis. I'll help you bring real deals to your buyers.

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